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Marketing

Universitat Autònoma de Barcelona · Barcelona, Spain

Informative sessions with directors and coordinators. From 5 to 9 October: Registration is open! You can also send the form on this page to request personalized attention. The digitalisation of companies has affected marketing and data analysis and is a key factor for preparing organisations for this context. The university Master’s degree in Marketing aims to train people in the area of marketing and places emphasis on data analysis and processing. On the Master’s degree course there are specialist and highly motivated teaching staff who will offer you training in advanced marketing, sociology and consumer psychology topics and in research methods, together with training in digital marketing. The Master’s degree course takes into account the employability of all students and offers the chance to do a curricular work placement of 250 hours, designing a calendar that will facilitate the extracurricular work placement during the second academic semester and organising a series of extra activities to facilitate this such as talks, workshops and company visits. If you are interested in learning more about data-based marketing (Big Data or machine learning applied to marketing) and consumer behaviour through neuromarketing, the course offer the chance to take this as an optional module and offers students access to ECO-LAB biosensors (Eye-trackers and GSR or Galvanic Skin Response). If you are interested in socio-political organisations or sectors the optional model in socio-political marketing which is taught in English will reinforce and reorientate your marketing training to that context.

Degree

Máster Universitario

Duration

12 months

ECTS credits

60

Language

English

Tuition (EU)

€1,660.2/credit

Tuition (non-EU)

€4,920/credit

Application deadline (EU/EEA)

2026-06-29

Application deadline (non-EU)

2026-06-29

Starts

September/October 2026

Required documents

Passport, Degree Certificate, Official Transcript, CV, Motivation Letter